The contract is signed; the keys are almost yours and you’re keen to get started on running your own business. Owning and running a business is an exciting proposition, but ensuring a smooth transition from the seller is critical for sustainable business processes. Without a clear plan for retaining staff and protecting culture, your investment could walk out the door.
To support new business owners to take the leap and buy their first or even next business, our HR Consultants have prepared a guide to set you up for success with your new team.
Analyse & Prepare for Change
Prior to taking the reins, it is important to complete a S.W.O.T analysis of your new business to determine the strengths and opportunities, whilst understanding the risks and threats of the new business. With these insights known, an effective communication plan can be developed for the new and/or existing employees.
Define Your Communication Strategy
When creating a communication strategy to highlight your expectations, values and objectives as the new business owner, its important to consider;
- What you want communicated: What are your goals, objectives, values and interests in taking on this business. How will this be actioned by your new team.
- Who you can rely on to build trust: Use your senior leaders, cross-department reps, team leaders and HR to build trust.
- How you want to Communicate: Ensuring you keep messages clear, consistent, and contextual.
- When: Communicate promptly and give time for feedback.
Using authentic, regular, and two-way communication channels such as open-door policy, meetings, and support sessions are excellent methodologies to build a strong foundation of trust from the start.
Consultation
As the sale of a business is considered major workplace change, it is important to ensure employees understand what will happen post-sale and how it affects them individually. Providing clear processes and timeline for commencement will provide them with security and support. Additionally, working collaboratively with the employees to resolve workforce issues as they arrive to build a strong sense of leadership, accountability and build respect.
Retention of Key Talent
Prior to taking on the business, you will be made aware of key talent in your workforce that are imperative to business continuity. Staff engagement, cultural alignment, and compliance are critical to your success on day one and beyond.
A priority should be to ensure these employees remain in your business and keep engaged. Consider using retention bonuses or incentives to keep essential staff through the transition.
Employment Agreement & Award Compliance
Another critical task for all new business owners will be to obtain knowledge of the employee conditions required to be upheld under relevant Modern Award or Enterprise Agreements. Ensure prior service and leave entitlements are preserved if employees are transferred.
To ensure business continuity, it is recommended to obtain complete HR Data from the seller.
Culture Implications.
During a business sale, cultural considerations can significantly affect employee engagement, productivity, and retention. A poor culture can impact the success of the transition.
For this reason, it is important for the new business owner to develop a transition plan to support cultural alignment and employee engagement post-sale.
Tips for Business Owners and Management
- Identify what cultural elements make your business successful (e.g., high trust, autonomy, collaboration) and advocate to retain these.
- Understand what the employees require from leadership. Differences in leadership style, decision-making, communication, or flexibility (e.g. remote work, hierarchy, dress code) can lead to friction.
- Implement change management frameworks and promote psychological safety throughout the transition.
- Existing leaders (where retained) and new incoming leaders demonstrate consistency, openness, and empathy.
- Equip managers with training or support to manage questions and concerns from their teams.
HR’s Role in Managing Cultural Impact
When undertaking a cultural transition, HR can implement the following to support the new buyer:
- Cultural assessment pre-sale (e.g. surveys, interviews) to understand what employees value most.
- Develop a cultural integration plan if the business is merging or being acquired.
- Encourage rituals, routines, and recognition practices to continue where possible
- Provide targeted support for leadership to model culture and guide their teams through change.
Signs of Poor Cultural Integration
- High turnover and loss of intellectual property and organisational knowledge
- Reduction in employee engagement and morale
- Decreased productivity
- An “us” vs. “them” mentality between new and old employees
HR Support Prior, During and Post Sale
It is crucial to ensure all employees, whether they are to be transitioned or not, are provided with support measures. Support measures a business can initiate may include:
- Effective onboarding to create support
- Team building
- Provision of an Employee Assistance Program (EAP)
- Contacts to ensure employees can ask questions promptly.
- Statements of service and professional references for staff facing redundancy.
Buying a business?
Don’t let compliance gaps, culture clashes, or staff turnover derail your investment. Our HR Consultants can help you retain key talent, integrate teams smoothly, and meet every legal requirement from day one.
Call us today on 07 3630 5695 for your free phone consultation and get tailored HR advice for your business purchase.